I think I have like 10 followers on this thing, which is 10 more than zero, so I'm really trying to update at least on a weekly basis. I totally failed last week, so my goal is to have TWO whole posts up this week -- starting with this one! I don't know about you, but fashion inspiration often strikes me in the most unlikely and unusual of places. Take, for instance, this free (yes, FREE!) tote that W magazine sent me as a subscription gift. On one side, it's sort of just your regular, run-of-the-mill canvas tote. On the other, however, you'll notice the magazine's signature W front and center, along with the words "Who What When Where Why." Those, of course, are known as the Five Ws -- the basic information-gathering questions of any journalist (meaning I live and die by those words). I love that something so simple can carry such a profound meaning.

I decided to build an outfit around the tote's neutral cream and black palette. I paired it with a flowy black top, high-waisted beige and black printed pants, and strappy, black, low-heeled sandals.

Top: H&M

Pants: Forever 21

Shoes: Deena & Ozzy

Watch: Komono

Bag: W magazine